The benefit of the GRENKE brand

Companies that lack ideas will sooner or later have no future. Ideas are the most precious commodity in competitive environments and represent the key element in all strong brands. As a company that wants to shape the future of the market, GRENKE also has ambitious entrepreneurial goals. We systematically take advantage of opportunities that the market currently offers and we establish the foundations for future growth by adopting a forward-looking approach. This also includes establishing our company as a European brand.

 

Already, GRENKE has successfully taken the first step in this direction: The company's customer-oriented diversification with leasing, banking, and factoring from a single source, and our purposeful Europeanisation strategy have set the course for the future. As a result, we meet the two key requirements for establishing a strong European brand over the medium- term.

On the one hand, we are on the way to occupying a unique market position in our segment Europe-wide. We aim to become the driving force in our market segment and the leading provider of financing services for SMEs. As a financial services specialist, we aim to better understand our customers’ individual requirements in order to provide them with outstanding seamless service.

 

On the other hand, for decades, specialist reseller partners and end customers have associated specific values with our company and its services which have allowed us to stand out among competitors and create genuine benefits in day-to-day business. We have attractive offerings, simple processes, personal support, customer-optimised conditions, and maximum customer proximity to wherever our customers are active and present in Europe.

 

The GRENKE Group combines specialist expertise with many years of industry experience and commands the know-how and the resources to provide its customers with service to their fullest satisfaction.

 

The overall impact of these success factors – attractive offerings, a well-defined target group, a market leadership position, and characteristic core values – make us truly unique. In the future, we will aim to efficiently combine these elements in our communication and use them more effectively for the benefit of our shareholders, trade partners, and customers.