GRENKE - Value-added leasing 
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Value-added leasing
There’s leasing – and then there’s leasing the GRENKE
way. To ensure lasting market success, our customers
need innovative financing models. This is exactly
what we provide them with. We have developed a diverse
offering that goes well beyond the scope of
conventional leasing agreements, highlighting our
position as a market leader.
Not only do we support our retail partners with their
routine business processes, we also offer made-tomeasure
solutions tailored to customers’ specific requirements.
This personal approach allows us to
strengthen our partnerships on an ongoing basis,
creating the foundations for lasting relationships.
At the same time, our way of doing business guarantees
satisfied end-clients. As a long-term partner,
you get more than just cost advantages. Our expert
advice, user-friendly processes and online assistance
make managing leasing arrangements easier
than ever before. This enables our partners and customers
to focus one hundred percent on their core
business.
When it comes to providing leasing arrangements
internationally, we make sure to adapt our financing
models to fit country-specific imperatives. No two
markets are the same, particularly when it comes to
regulatory requirements. In light of these differing
legislative environments, we offer rental agreements
in some countries that are often far removed from
conventional leasing contracts. Moreover, customer
requirements too vary from one region to the next.
This is highlighted by the significant historical variations
in market demand and structure between individual
Western European EU states and the newer
Eastern European members. We are thoroughly familiar
with the business environments of our international
customers, creating offerings in line with
their precise needs, whatever their
location. This international expertise
and attention to detail has paved the
way for our rapid growth in Europe.
A key success factor in all countries is
the fast and efficient management of
leasing and rental agreements via the
GRENKE online portal. Tailored to our
partners’ requirements, this portal allows
them to quickly and easily calculate
customer quotes. Requests can be
sent directly over the network and
partners receive a response within
minutes. They can then simply print off
their customers’ contracts and get
them signed on the spot, saving time and hassle. We
also provide end-customers with a smart tool: a dedicated
customer portal offering a quick and secure
way to monitor and manage contracts. It delivers insight
into relevant data and agreements and allows
customers to edit details themselves when necessary.
In 2004, GRENKE launched its Direct Sales Activities and ever since, we have enjoyed closer contact with our end-customers. Our goal is to provide comprehensive, end-to-end support for small and mid-sized companies. We create custom financing models in line with customers’ specific needs. Because no two SMEs are the same, off-the-shelf solutions are rarely the answer. These businesses need tailored advice and assistance, and made-to-measure leasing and service concepts. At all our German locations, and an increasing number of European offices, this is the responsibility of a dedicated account manager. These professionals work hand-in-hand with our retail partners, ensuring that technology and financing
models are perfectly aligned.
Furthermore, as part of our Direct Sales model, we have extended our offering to include master lease
agreement. These innovative arrangements allow customers to lease small-ticket IT equipment, while
enjoying all the advantages of a major leasing contract. In consultation with their account manager,
they define an annual IT budget and benefit from preferential terms for each and every contract concluded.
They can choose from a wide variety of products, even small items, to lease on a
case-by-case basis during the agreed twelve-month term. The agreement
provides customers with the ultimate degree of flexibility. They decide where
and how much they want to spend during the contract term, in line with
IT and business needs. Term and contract provisions
can be defined individually for each item, again,
with all the benefits of the master lease agreement.
For car leasing and fleet management, GRENKE established
a franchise partnership with Kazenmaier
Fleetservice GmbH in 2006, an experienced player
with industry-specific expertise. This line of business
is geared to the needs of small and mid-sized
companies, providing vehicles of all makes and models.
Our tailored offerings and flexible solutions
make enterprises more mobile. An online portal features
comprehensive, efficient tools – so fleet managers
have access to up-to-date information on the
entire fleet. Customers can configure, price and
compare vehicles via a user-friendly interface, giving
them all the information they need to make the
right choices. Due to the fact that they have accurate
facts and figures at their fingertips, they save
time and resources while benefiting from a reliable
basis for decision-making.

